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If you thought Google was big on the conventional web, that is nothing compared to its dominance on the mobile version. According to StatCounter’s statistics published on Pingdom.com, the company is crushing the competition with an unbelievable 98% share of the mobile search market. While they hold second and third place respectively, Yahoo and Bing didn’t even come close with less than a 1% share each. The data shows that Google is a force to be reckoned with in the world of mobile marketing. Its ongoing developments in this sector serve as the backup.
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New Mobile Search Features
In a recent interview, Apple head man Steve Jobs stated that consumers do not use their smartphones to search the mobile web, citing that they are far more interested in apps. Smartphone users certainly indulge in the app frenzy, but Google appears to have its eyes on the future. The company recently introduced a new search history feature that is not only available to desktop users, but Android and iPhone users as well. It is one its developments that speaks to the increasing importance of having a secondary website for this growing audience and optimizing for the mobile web.
Location-Based Mobile Ads
In late July, Google entered the location-based advertising game with the launch of an ad model that showcases local services. The new format allows advertisers to add their business location and phone number to an expandable map. Android and iPhone users can view the ads in the form of a thumbnail graphic and text-based call to action. By tapping on an ad, users can expand the map to view the business’ location and contact information. According to reports, advertisers will only be charged when a users taps the map to find the business’ phone number or visits their website. Mobile Google ads are not new, but this new model shows the company’s dedication to creating more effective marketing options.
Cementing Itself in the Mobile World
Google is already a player in the mobile marketing sector and apparently, the search king wants to get even bigger. The company is looking at advertising as a method of expanding itself on the mobile web just as it has done on the conventional version. Greystripe, Millennial Media, and iAd.net, a new service introduced by Apple, make for fierce competition, but Google is not entering the fray without a plan. It recently acquired mobile advertising network AdMob for a measly $750 million, and the search engine company is moving fast as it has already launched a number of products to entice advertisers.
StatCounter’s data shows that Google is a fixture in the mobile search game, but also hints at its potential to be a leader in the marketing segment. While conquering this area will be no easy feat, the search giant has gotten off to a heck of a good start. And even it doesn’t come out on top, simply winning the mobile search wars will be enough to attract the brands and marketers that drive revenue for the company.
