How Can a Small Business Tailor Their Marketing Plans to Include More Video?

Shortly after celebrating its fifth birthday, it was announced that the Google owned service YouTube, is receiving an average of more than 2 billion views on a daily basis.  Video has truly emerged during the Web 2.0 era, and increased usage makes it more valuable to online marketers.  A relatively inexpensive medium, it offers advantages to brands in just about every industry.  The focus of this article is video and how it can be used to benefit the small business.

A combination of the words video and blog, the vlog is quickly gaining the reputation as a very capable marketing tool.  Vlogging is an emerging trend that will enable you to communicate with your audience on another level.  You can use it to showcase your latest line of products, or create a presentation demonstrating the benefits of your new solution.  A compelling blog article is nice, but with a vlog you can combine multiple elements into a single post and multiply the impact.  Blogging is still one of the gems of social media, and becomes that much more powerful when integrated with video.

Video can also be leveraged for instructional purposes.  One might argue that it is more effective than text or even images could ever be in this regard.  By leveraging video, you can provide detailed instructions that explain each step of a given process.  You may also decide to get creative with graphical bullet points, slideshows and other elements that make the content easier to follow.  There is no set standard on how video can be used.  In the end, it is all about what works best for you and your audience.  Whether it is showing viewers how to use a piece of software or fill out a registration form, a well crafted instructional video can help you make a visual impact other types of media simply can’t match.

Getting testimonials from satisfied customers is a proven way to boost your marketing efforts.  These endorsements work because they lend personalization and added credibility to the marketer’s cause.  A video testimonial can be even more effective because it strengthens the consumer connection by putting a face on that endorsement and making it appear more legitimate.  This is one method that can be just as effective whether it is integrated into your email or social media marketing campaigns.  Compelling video testimonials could be exactly what you need to get new subscribers, acquire more leads, or close a big sale. 

The goal of this article is to show you the many ways video can provide a positive boost for your small business.  What works for one brand may not work for the next, but as you can see, there are numerous options available to you.  The marketplace is more diverse than ever, and video’s attribute as a multi-purpose solution is solid proof of that.