Mind Your Email Netiquette: Ten Tips
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There are ten basic tips to appearing professional and proper in the emails that you send. Whether you are sending emails for personal use or for business, you will want to consider these tips to put your best foot forward and convey the most appropriate message and image for you’re the people receiving your emails.
1. Less is always more.
It is important to get to the point when sending an email. People are busy and do not have the time go weed through overly long messages to get to the point. Many people find it difficult to take the time to read long emails. If an email gets to the main issue quickly, it does the favor of allowing the person the opportunity to act on it in a quicker fashion as well.
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2. Anticipate the customer response in the original email.
When sending the original email, it is a good idea to anticipate the customer response. In that way, you do not leave the customer open to having to answer too many questions later. If a correspondence leaves too many questions unanswered, then the customer will feel unsatisfied with the email and will toss it into the delete pile.
3. Nix the typos.
When an email has typographical errors, obvious misspellings and glaring grammar snafus, it is difficult to get the gist of the purpose of the email. If the purpose is to sell a product or service and to get the customer to buy, it will miss its mark every time. Customers will not have much respect for companies that send out shoddily typed or hastily composed emails.
4. Personalize Templates.
It is important that the reader feel that the email is meant for him or her alone. Although templates make it easy to send many emails at once, it is still necessary to personalize the messages for that individual touch. If the readers do not feel as if the messages are personalized, they may not feel a rapport with the company, and will feel less inclined to buy the products being offered for sale.
5. Flag a response, then, answer quickly.
Many companies send emails to customers to entice them into buying products. Once the customer answers back with a question, or needs more information, the company is honor bound to answer the questions quickly.
6. Check once and check again, before hitting “send.”
Professional emails deserve a second look before clicking “send,” and if the company is unable to do it, the manager should hire a freelance proofreader to do it before being released to customers.
7. Use the Bcc instead of reply all fields.
If the reply all is used too frequently, there will be no privacy for the names of the people on the listing. By utilizing the Bcc option, it will maintain the privacy for all members on the listing.
8. Limit the abbreviations and emoticons.
The readers will have a better understanding of the emails sent, if the company limits the abbreviations that are used. Companies should not send smiley or frowny faces, and flashing or jumping icons that will distract the reader from the overall message.
9. Know your audience and write to their highest standard.
Companies should understand who their audience is, and write the best content possible for that audience. If the customers are young people, the company should maintain its professionalism and continue to use proper English, not succumb to writing slang to draw them in. By its very nature, slang is mutable and changing – words that have one connotation one month may mean something completely different the next.
10. Include the original email in the answer and response.
Companies should understand who their audience is, and write the best content possible for that audience. If the customers are young people, the company should maintain its professionalism and continue to use proper English, not succumb to writing slang to draw them in. By its very nature, slang is mutable and changing – words that have one connotation one month may mean something completely different the next.







beevok 2 years ago
One tip I suggest with email sending is to add some personal to the person I'm sending the email to (e.g. something about them). Of course, this isn't always practical (e.g. when you're list is 10000 people long), but I have found it increases responses rates by a lot.
I don't usually do it if I am doing the other person I favor, as I budget my time for people that I'm selling to, not people that sell to me (mainly).